"Unless conventional merchants adopt an entirely new perspective – one that allows them to integrate disparate channels into a single, seamless Omni-channel experience – they are likely to be swept away. Successful companies will engage customers through Omni-channel retailing: a mashup of digital and physical experiences."- Harvard Business Review
Consumers today are looking for a complete shopping experience. Our vision is to empower enterprise and midsized retailers to be dynamic by delivering that complete shopping experience with a seamless and differentiating solution for point of sale (POS) multichannel management, store operations, e-commerce, merchandising, financials, supply chain, and more. This enables retailers to gain insight, operate with agility, exceed consumer expectations, and build enduring loyalty with superior time to value—in other words, to become a Dynamic Retailer.
Microsoft Dynamics for Retail enables retailers of all sizes, all around the world, to be dynamic. It delivers a complete shopping experience, with a seamless and differentiating omni-channel solution that is more modern, more mobile, and more global. End-to-end capabilities, from modern point of sale (POS) software solutions, store operations, merchandising, e-commerce, call center, marketing, and customer care, to supply chain, financials, and more, can be deployed in the way that makes the most sense for your business.